I recently had to evaluate three options for some software I needed to install for a client. All three companies offered a free trial, and all three had some support documentation available online. But in the end, I made my final choice based in large part on the quality of the support content. Now maybe…
Self-help answers for small business websites
Category Archives: Usability
Usability Begins with Installation
When you hear usability, most people think about how user-friendly the software is. How easy is it to get things done in the system without poring over the user manual? And while that definition is accurate, I think it focuses on a point too far into the software process. First you need to get it…
Why SEO Tools Aren’t Enough
There are so many SEO tools out there, many of them free and all of them claiming to have the answer to your search-ranking woes. But those tools can never tell you the whole story, because they are merely machines. SEO tools just look for elements A tool may look for metatags, but it can’t…
3 Books to Supercharge your Business and Website this Year
The start of a year is a great time to set goals, beef up your marketing, and review your website. The books below are on my must-read short list as I start the year. Each of them has played a role in helping me build the kind of business I want to have. Before you…
Does Your Website Make You Look Like a Liar?
Imagine looking through the grocery ads and seeing your favorite snack food on sale. Then you notice there’s also a coupon for that snack item in the local paper. Awesome! You run to the store, grab a package and go to the checkout, coupon in hand. But when you present your coupon the cashier says…
The Right and Wrong Way to Test Web Designs
Testing a web design the wrong way can give you a false sense of security. Here are some ideas for making your tests more realistic.
The Problem with Developing for a Specific Browser
GMAC Mortgage’s rates page highlights the problem with choosing a single browser platform when developing web-based forms.
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