Author Archives: Natalya Murphy

Your secret resource for free business tools

When you think of your library, do you just think of books?  Today’s libraries have various other resources business owners can use to grow their business without spending any additional money.  Contact your local library to see which of these are available to you. 1. Mailing list databases Many libraries have a subscription to a…

What to do when you think you just can’t do it

It’s been a rough month for me.  In the last three weeks I’ve worked only half the time that I target for working on my business each week.  There were good reasons for it — we had other issues come up in the family, the kids were sick, I was traveling.  All those combined to…

Lessons from Jason Fried on Making Money

I usually don’t read magazines with a highlighter in hand, but Jason Fried’s article on making money in the March issue of Inc. had me scrambling for one.   Paragraph after paragraph, I found quotes I wanted to remember because they were so dead-on. Below are my four biggest takeaways, in the order they appear in…

The work-at-home-mom’s manifesto

In honor of International Women’s Day, I want to share some excerpts from SuperWAHM founder Melinda Brennan’s WAHM Manifesto.   What’s a WAHM?  Why, a Work-At-Home-Mother, of course.  That unsung hero who manages to wring out a business between taking care of kids, volunteer work and laundry. I’m only going to share the headlines from the…

What’s your contingency plan?

If something were to happen to you tomorrow, how quickly could someone step in and take care of your customers? In companies with employees this may not be much of an issue, but what about sole proprietors?   What can you do to ensure your business can carry on without you, whether for a few days…

3 Golden Rules for E-mail Etiquette

It amazes me how many people break some simple rules of etiquette when they send e-mails.    For the greater good of the business world, I humbly submit three golden rules for effective e-mails. 1.  Use a good subject line Tell me what the e-mail is about; don’t just give me something vague like “Question for…

Why Diligence is Critical to Success

The Iditarod Trail Sled Dog Race kicks off on March 5 this year.  The race covers a route of more than 1,150 miles, pitting teams of one person (called a musher) and 16 dogs against the elements, wildlife and their own vulnerability in Alaska.  The fastest musher to finish the race took almost 9 days…

The Problem with Researching Software Online

I don’t really remember the days of research without the Internet.  Last week I was looking for some screen video recording software and of course, the first place I went was Google.  I found recommendations for some software, but some of the links I followed were dead. The great thing about the Internet is that…

Screen Recording – Free Options to Consider

I’ve’ been thinking about doing screencasting for some time and last week I decided to finally find some software that would do the job for me.    Being on a tight software budget at the moment, I decided to see what free screen recording software is available for PCs. Thanks to Phil Bradley’s post about…

Time to Kill Your Marketing Excuses

My kids’ tae kwon do studio has a motivation phrase their students say every day.  The phrase is, “No excuses, I can do it!”.  They repeat that phrase in every class. As business owners it’s so tempting to make excuses for why things aren’t working in our business.  So today let’s talk about some common…

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